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Acabei de ler na semana passada o livro The Long Tail : Why the Future Is Selling Less of More Um livro muito interessante para quem pretende entender melhor como apareceram, e porque, empresas/negócios como o ITunes, Amazon, Rhapsody, Netflix. O conceito Long Tail tem por base a disponibilização de produtos que ...

Client Breed #1 The Low-Tech Client  How to spot one: Looks confused and disoriented when discussing anything high-tech, calls rather than emails, wants everything to be faxed. The Low-tech client needs to go through everything twice to get it, but will then happily take your advice. The Highs: The Low-tech client will rely solely on your ...

Conventional wisdom says to beat your competitors you need to one-up them. If they have 4 features, you need 5. Or 15. Or 25. If they’re spending X, you need to spend XX. If they have 20, you need 30. While this strategy may still work for some, it’s expensive, resource intensive, difficult, defensive, and not very satisfying. And I ...