And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. So 16% drop in terms of total TV consumption of those TVs that are actually tuned in over the last two years, NASCAR shares up 18%. As were putting our schedule together, we are ensuring that for these new tentpole events or races in new markets, that we have a network window home for those new events. (Just in case you were wondering, Fox is unlikely to name a replacement for Darrell Waltrip if he is replaced, that is though we should find out more next month. Theres been some thought that maybe getting out of the NFLs way a little sooner could boost ratings. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . Which is any sports property, essentially professional sports league, that is about a million viewers or higher on a per event basis or the most stable property in terms of viewership over the course of the last two years, it's possible that we'll be able to be the most stable tier one sports property in terms of sports viewership over the course of those three years, (though) the NFL is off to a very good start. You mentioned evolution. NBC was up from an advertising perspective; it has been years since that has been the case. The season ended with two flat tires. NASCAR Xfinity results: Ryan Truex wins at Dover - Yahoo But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. The six-race consecutive increase in viewership prior to Talladega is something that everyone can understand and helps reinforce just how healthy NASCAR is. Due to varying update cycles, statistics can display more up-to-date Accessed May 01, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. The original 4.68m from last year seems reasonable, dropping it down to 4.34m and saying the 2023 race increased by +200,000 just isnt realistic at all. Nick Bromberg updated the viewership of the past several years, tweeting: The Wise Power 400 at Auto Club Speedway in Fontana averaged a rating of 2.61 and a viewership of 4.570 million. So we are spending a lot of time right now talking to and gathering feedback from our industry, the teams, the tracks and others so that we are as prepared as possible for that discussion in 2023. You need at least a Starter Account to use this feature. When we lay out a schedule that includes new markets in Nashville, when we lay out a schedule change that has a Bristol Dirt format change that Fox is incredibly excited about, those are essentially new tentpole events on the schedule. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Date: Sunday, April 30 Time: 1 p.m. If we go back to 2013, there was a hot market for sports cable channels and NASCAR was the beneficiary of that hot market. After years of decreasing numbers, a boost in viewership is very positive. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. Professional sports adapted as well, understanding, and learning, how to measure viewership and show that value to their stakeholders. NASCAR is no exception. NASCAR TV Ratings: Every NASCAR Cup Race Since 2011 - TobyChristie.com
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