Magazine rates are primarily a function of: Which of the following is a disadvantage of syndication? C. make a newspaper accountable for the sales generated by the ad. Irrespective. They are avoided by most national advertisers because they generate high clutter. Which of the following advantages of magazines as an advertising medium is demonstrated in the way O'Brian's uses this publication? C. greater selectivity. A. gatefolds The reach and frequency of magazine advertisements are higher than advertisements through other media. D. Advertisers are required to use large space buys or color to counteract clutter. Target market E. overrun fold. They are generally purchased for both entertainment value and information. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? It offers lower consumer receptivity and engagement. E. Desk top publishing, Which of the following is a disadvantage associated with advertising in magazines? B. craft magazines. During ad breaks in TV programs, some viewers change channels to avoid commercials. C. longer lead times. C. Publication verification networks C. Regional newspapers In this scenario, Lily is considered to be a(n): They do not facilitate the use of unconventional sizes and formats such as stairsteps, bookends, U-shapes, island ads, spadea ads, and half-page spreads. Lack of demographic selectivity A. split-run C. trade publications targeted at distributors and retailers. C. They offer high market penetration and coverage. The firm uses the effective interest method to amortize the discount. Zest & Taste's creative team wants the ad to be spread over three continuous pages in the magazine. Chapter 10- Final Flashcards | Chegg.com If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: A. In order to reach this market, Velocity should use: regional editions of specialty magazines. c. Circulation A. Paymentoflong-termdebtProceedsfromissuanceofcommonstock.Totalliabilities:Currentyear-endPrecedingyear-endTotalstockholdersequity:Currentyear-endPrecedingyear-endBorrowings$17,0758,41532,31138,02923,47514,0456,590DividendspaidNetsales:CurrentyearPrecedingyearNetincome:CurrentyearPrecedingyearOperatingincome:CurrentYearPrecedingyear$20580,00067,0002,3792,0074,8783,998. B. inch rate D. It is used to market products but not services. Use the price data to reply to the following questions. D. agate A. historically farms were not perceived as businesses. _____ is a system that was created in 1984 to make newspaper advertising rates comparable to other media that sell space and time in systemized units. It is primarily used by supermarkets and departmental stores. A. B. the sports section of national newspapers. d. digital stock card D. industrial C. gatefold. They offer high market penetration and coverage. Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? B. printacular. Which of the following is considered to be an advantage of newspapers as an advertising medium? It must be a business publication. Which of the following is likely to be true of the product class and the product? B. can reduce an advertiser's cost per thousand for reaching desired audiences. A. They are suited to marketers interested in reaching general consumers of services. D. lower lead time. E. identify potential target markets. E. They are also known as national newspapers. B. C. they provide entertainment along with news and information to magazine readers. The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. b. bleed units e. gatefolds, .Print advertising space is generally sold on the basis of ________, such as full page, half page, and quarter page: B. The ad for Faerie, a premium soap brand, contains a litmus paper which is stuck on the page and can be used by a consumer to test the acidity or alkalinity of the soap. Magazines that are published for special-interest groups are targeting: Which of the following statements about newspapers as an advertising media vehicle is true? A. lower permanence. E. page rate system. A. Consumers become involved with magazines when they read them and are more likely to find ads acceptable or even enjoyable. It is also referred to as the agate line. B. The clutter problem for a magazine increases with more ad pages adding to its success. _____ are local TV stations to which a single television network supplies programming and services. Advertisers generally attach greater value to primary in-home readers than pass-along readers. B. C. They are sold only through circulation. During these months, the company specifically advertises its winter clothing line. Media buyers primarily evaluate magazines on the basis of: their ability to deliver the advertiser's message to as many people as possible in the target audience. This is an example of a(n) _____ publication. In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. E. It includes tabloid-size papers two columns wide. A. their limited pass-along readership. E. They are a separate category of newspapers along with daily, weekly, and national newspapers. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication.
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