What we wear affects how we feel about ourselves. Of course, this is fascinating, but understanding how these processes manifest in behavior in a specific context is especially interesting. Im a cognitive psychologist who applies psychological science to the context of fashion. I've also changed the way I speak about fashion psychology. For my routine, after I've dropped the kids to school, I start work about 9:30 a.m. At the end of the BSc (Hons) Psychology of Fashion, the students will have gained the same knowledge and skills that bachelors from a pure Psychology degree. This fascinating topic taught me a great deal, and enabled me to study for a short period at the Centre for Cognitive Neuroscience at SISSA, Trieste, Italy. I was also interviewed for Next's blog. We ask them "Why do you wear things from the 80's? On my Instagram account, I posted an image of me at my graduation, with the caption "first Black woman to get a degree in fashion psychology." Today's top 259 Psychologist jobs in Stockholm, Stockholm County, Sweden. Fashion Psychologist Jobs 670 Fashion Psychologist Jobs Jobs within 5000 miles of Boydton, VA Change location Adjunct Faculty Pool- Social Sciences, Psychology NEW! It involves perception, attention, memory, creativity and communication and social interaction. For example, I was recently contacted by a major U.K. charity that wanted me to help young people overcome body-image issues that have manifested as bullying or as eating disorders. I got a lot of support, but I also had a lot of trolls saying that fashion psychology wasn't a proper degree and that I'd end up working at McDonald's. Whilst research into topics such as Enclothed Cognition and First Impressions have found a link between clothing and behavioural responses, the study of the Psychology of Fashion is extremely multifaceted. I particularly like the idea of becoming the Course Leader of the first and unique undergraduate course of Psychology of Fashion. How did you get involved in fashion psychology in the first place? Luckily, LCF have since created an undergraduate version of the degree and I spoke to the course leader Dr Aurora Paillard who revealed how the course is going from strength to strength and how you can get a BSc in Psychology of Fashion. We encourage you to perform your own independent Four students applied to undertake PhD study while others are considering starting their own businesses. As a freelance Fashion Consultant, I help inspire, support and guide a designer or design team for their overall branding and/or specific collections, Lara tells Teen Vogue. It is what you make it! The BSc (Hons) Psychology of Fashion would be the most suitable undergraduate qualification in order to apply for a MSc related to Consumer Psychology and then become a Consumer Psychologist. I continued to look at multicultural marketing. Today’s top 275 Fashion jobs in Stockholm, Stockholm County, Sweden. She is a slow-living enthusiast and a lover of low-impact fashion. It is fascinating how far back in history the concept of fashion affecting the psyche goes. We thank both of our experts for sharing their work and research with us. Search Trends Analyst:Considering how much shopping is done online, its not surprising there are people in charge of analyzing how all of us search for the things were buying. I turned to Cognitive Psychology and realized that this sub-discipline can be applied in any context in which humans are involved. 8. Please tell us about the Fashion Psychology Institute. What type of research are current students producing? You can use color, styling and fit to get closer to the personal brand you want. Fashion is typically seen as being very surface, so I challenged myself to go deeper with research, topics and integrating my experiences in the industry.". Before there were sites likeWho What Wear, there was this book, which provides timeless style tips on everything from wedding to travel attire. Working alongside fashion professionals, the role of psychology in addressing these issues is education. We don't just give you a make-over and say "Voil you are healed. Some of the many topics include multicultural marketing, brand loyalty, cognitive dissonance, the concept of retail therapy, vanity sizing, sustainability, collaboration and much, much more. She was told a master's degree in the subject at the London College of Fashion was a waste of. How to dress for success with Shakaila Forbes-Bell | This Morning, Why New Years Resolutions Fail (And How To Fix Them), Nothing is trending because everything is trending, Beyond Beauty: Why Wearing Red Lipstick Makes You Feel Confident. love it. All rights reserved. Below I have a guide to each type of fashion psychology and how you can get more of it. Brands mention my blog when they reach out to me. Many of the students are psychology graduates, but this isnt a prerequisite, and some come from [backgrounds in] business, law, anthropology, fashion, fine arts, history of art, or communications. I reached out to Mair and asked her to fill me in on her unusual career. I recently did an hourlong talk for Maybelline's corporate team and head office about consumers' relationship to fashion. That is the flexibility of psychology it can be applied anywhere that there are humans and human behavior.