If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance. ). The PSA was shown one time to a convenience sample of 109 students in one large undergraduate level class and two small graduate level classes in the Mass Communication department at Texas State University in the fall of 2011. Additionally, it would be better if sample were larger. Teen's PSA, "Distracted Driving - It's More Than - EndDD Dahl, Frankenberger. The national distracted driving effort focuses on ways to change the behavior of drivers through legislation, enforcement, public awareness, and education. The 30-second PSA, Get the Message, features clips from people from across the country who lost loved ones in distracted driving crashes and have spoken out through the U.S. Department of Transportations Faces of Distracted Driving campaign. ). Many states have enacted laws to help prevent distracted driving. Amos Johnson, Ashley's father, now speaks to local teens about the dangers of distracted driving. 1 out of 4 car crashes in the US is caused by texting while driving. The good news is that distracted driving PSAs are effective in most cases, but especially with the 18 to 24 age group. Lennon, Rentfro, & OLeary, 2010 These include banning texting while driving, implementing hands-free laws, and limiting the number of young passengers who can ride with teen drivers. These findings contradict those of previous research that have found strong evidence of students underestimating the effect PSAs have on themselves and overestimating the effects they have on generalized others. Can A Psa Help Reduce The Number Of Distracted Driving Incidents Claim To honor her brother's memory, Loren Vaillancourt has been using her visibility as Miss South Dakota 2010 to speak with schools and organizations throughout her state about the dangers of distracted driving. Lennon, Rentfro, & OLeary, 2010 . Heart of the issue will overcome bias Moreover, even though drivers of any age could suffer consequences of driving distracted, there seems to be a greater propensity for younger drivers to engage in this behavior. We also use third-party cookies that help us analyze and understand how you use this website. LaTour & Zahra, 1989: p. 63 A Public Service Announcement does have the ability to reduce the number of distracted driving incidents by bringing the population's attention to the issue. Contrary to past research, this study did not find support for the third-person effect. Distractions lead to disaster. Emphasize that texts and phone calls can wait until arriving at a destination. In line with this research, The dependent variable was college students reported intent to text while driving. They may have paused for a bit, but they have since resumed. The Insurance Institute for Highway Safety tracks. National Highway Traffic Safety Administration (2011), Lennon, Rentfro, & OLeary, 2010: p. 96, Lennon, Rentfro, & OLeary, 2010: p. 95, Dahl, Frankenberger. Discover human factors management solutions that effectively address human error, conquer common injury challenges and improve safety engagement. But nothing has quite the visual impact of ads, public service announcements and other videos aimed at curbing distracted driving. 7.09 distracted driving.docx - 07.09 ASSIGNMENT - Course Hero This semantic differential 5-point scale uses three items to measure a respondents emotional reaction to a stimulus, in this case a PSA. Another chi-square test was run for gender and intention to speak up when another driver is texting. Does our State do Enough to Prevent Distracted Driving? - StudyDriver.com Using an app. ). Nine percent of drivers involved in fatal crashes are reported to have been distracted. Whether its adjusting your mirrors, selecting music, eating, making a phone call, or reading a text or emaildo it before or after your trip, not during. Question: Can A Public Service Announcement Psa Help Reduce The Number Venkatraman, V., Richard, C. M., Magee, K., & Johnson, K. (2021). Currently, the main source of distracted driving is cell phones. But opting out of some of these cookies may affect your browsing experience. PSA (Public Service Announcement), Districted Driving, Third-Person Effect. There's a new public service announcement (PSA) being used to help educate drivers about the risks, dangers and consequences of texting while driving. The boomerang effect can be seen as an adverse reaction to viewing a threatening advertisement. Park & Salmon, 2005: p. 26 39% of high school students who drove in the past 30 days texted or emailed while driving on at least one of those days. How effective are PSAs? ; Advances in Journalism and Communication Thats a lot of groundbut it can also be hard to visualize. Raising awareness through PSA's is one of the many helpful ways to allow drivers to focus their attention properly on the road. That is, advertising messages in this category may grasp audience awareness in the short-term, but may not necessarily accomplish the objective of enhancing driver safety in the long-term. The number of distracted driving incidents can be reduced by public service announcements. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. Part One 1. , proposes that people will tend to overestimate the influence that mass communications have on the attitudes and behavior of others (p. 3).
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