Moscovici asked participants to look at 36 coloured slides. These four characteristics make it easier for a minority movement to influence others. (1986). The minority becomes the majority. This type of juror feels the need to reach a verdict quickly, and may feel social pressure outside of the group to deliver the decision in a time-efficient manner. We identify with others in many ways. According to Nemeth (1986) inflexible minorities are more effective than flexible minorities. Similarly, Latan and Wolf cite Solomon Asch's work with "the magic number three". Nemeths research highlights the importance of flexibility but questions the idea of consistency. WebIn order for the minority to be successful it is essential for them to remain consistent, as their offer a different and alternative viewpoint to the majority. We all know that while normative influence is powerful, it is not the only social influence out there. It means the majority value the importance of the cause - as the minority are risking their lives for it. Influence is more likely to occur if the minority (or majority) is part of our 'in-group' as we are more likely to be influenced by those who are similar to us. 1. Will you pass the quiz? In the first condition, the confederate would not compromise and would rigidly hold to their position. San Diego, CA: Harcourt Brace Jovanovich. This video obviously doesnt end with Aschs theories on compliance. for example, Nelson Mandela, celebrities. A Planners Encounter with Complexity. In this case, they were inconsistent in their answers. Trost, M. R., Maass, A., & Kenrick, D. (1992). Some of the participants were asked to just read the arguments from one of the characters (who acted as the minority), while the other group were also told how he changed the opinion of the rest of the jury. Also, females are often considered to be more conformist than males. Aim: To investigate the effects of a consistent minority on a majority. Sampson, E. (1991). In the second part of the experiment, they answered green 24 times and blue 12 times. Social change occurs when societys values, beliefs, norms, and operating methods change over time. They support and protect the members of their own group (Us) while pushing away from people in the other group (Them.) Minority influence can be successful if people can dissociate between the socio-cognitive activities of resistance that are induced by the source and other activities of resistance that develop from the content of the message. Nemeth, C. J. [9] If this consistency were lost, then the minority would lose its credibility. (2013). In this respect, the power of numbers is important the majority has the power to reward and punish with approval and disapproval. However, if one is not aware of the influence, the minority ideas could be taken as one's own while disregarding where the original idea came from. Each group had one confederate who represented the minority and argued that the victim deserved less compensation. This gave the participant support to oppose the majority as well. A consistent minority disrupts established norms and creates uncertainty, doubt, and conflict. In 2015, the Supreme Court struck down the ban on same-sex marriages. It is, however, extremely important the original jurors are consistent and confident in their opinions. Minority influence occurs when a minority group impacts the majoritys beliefs, attitudes, and behaviours. He, too, felt that minority influence did occur and that it was potentially a more valuable issue to study to focus on why some people might follow minority opinions and resist group pressure. https://doi.org/10.1002/ejsp.1983. One of the reasons that minority influence takes hold is because it goes beyond superficial thinking. An example of this is the LGBTQIA+ movement, which has persisted in its demonstrations since its inception despite repeated examples of persecution and violence against its members.
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