A contract has been signed with Tencent Sports after its UEFA sign deals in three-year blocks for their football coverage, so while broadcasters are now locked in from 2021-2024, UEFA should be relatively able to cope with a drop in viewers for now. Andrew Walsh, SPORT+MARKT head of international affairs, said: "The explanation for these remarkable figures lies largely in the redistribution of international rights for the start of the new three-year broadcast term last year. Heavy defeats for two of the Premier Leagues big-hitters drew a peak audience of 3.3m as 14m viewers tuned in at the weekend with fans continuing to be Given negotiations for the next rights packages will begin soon, this is all good news for the Premier Leagues bargaining position, as it can point to its product as being as popular as ever, so please give us loads of money so that every club can buy loads of Joelintons because thats what we all want to make us happy. Chinese clubs appear to be manipulating market conditions in a concerted attempt to damage their international competitors, all the while using their vast resources to further the agenda of China itself. Clubs receive a fixed amount for each stage of the Champions League that they qualify for, but there is also money earned via the television "market pool", with UEFA setting a number of criteria for how clubs are paid. Premier League viewership on NBC falls READ MORE: The Economic and Cultural Fuel Behind China's Football Investment. "Number of Tv Viewers of The English Premier League in The United States from 2018/19 to 2020/21 (in 1,000s). We commonly define stats by in the Premier League era as though it is a world in and of itself, when really its just 28 years since a brand name change. That strategy could potentially spell disaster for Europe's footballing hegemony, and this is why the Chinese Super League must be considered a serious threat to the established order. "Whether they are at the ground in person or watching all around the world on TV, fans know what they will get from a Premier League game. That interest carried over to the streaming platform YouTube, where prior to the finals in Madrid more than 8m video views were recorded for finals-related content. Newcastle United v Burnley only saw a poor 358,000 to 479,000 watching its broadcast on Skys Main Event. If youd like to retain your premium access and save 20%, you can opt to pay annually at the end of the trial. The Chinese broadcaster and the English Premier League signed a deal for three seasons running until the end of the 2021-22 season for more than US$700 million, You can change your cookie settings at any time but parts of our site will not function correctly without them. Create your account and get enhanced access to all the latest stories. Accessed May 01, 2023. https://www.statista.com/statistics/240891/geograhical-distribution-of-global-premier-league-tv-audience/, Sports Media Watch. Premier League UEFA Champions League Exclusive: Champions League viewing figures revealed and impact on Arsenal, Chelsea and Spurs Exclusive: The Currently, you are using a shared account. in relation to Alexis Sanchez and Mesut Ozil. For a full comparison of Standard and Premium Digital, click here. With a shrinking market of viewers watching the group stages, advertisers could see the Champions League broadcasts as a less valuable proposition, and with the pandemic causing uncertainty in so many areas of the economy, sports television subscriptions become one thing that families may decide they can do without. Benitez: Man City have the focus to win title, Haaland equals record for most Premier League goals in a season, Haaland hits 50th goal of the season
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