This professional email series solves that problem with a unique email and subject line for every step in the process. Another favorite example is a classic email from Warby Parker with the subject line, "Uh-oh, your prescription is expiring." And when you understand your audience's preferences and interests, you can pique their interest by including the names of these admired, recognizable individuals by including them in your content and mentioning them in your email subject lines. Think of the stories behind your industry, then find ways to include them in email newsletters and frame them within the subject line in a way that piques your recipients' collective curiosity. Pro Tip: Like expiring subject lines, use invigorating subject lines sparinglyif every email subject line ends in an exclamation point, you might risk coming on too strong or even offending people. Full of transactional or time-sensitive content, there isn't a lot of room in these emails for fun. Having a second opinion can help you see it from a different perspective. What are some funny/weird/quirky subject lines you've gotten - Reddit The pun in the beginning is great and all it refers to a new invention featured on Quirky's site to help everyday consumers detangle their numerous plugs and cords but the second sentence is conversational and self-referential. And chances are that if youre using Asana, youre likely using it to collaborate with colleagues whom you might not see every day, even if youre not fully remote. Loyal subscribers can preview clothing collections via email, as seen here with Serena & Lily. Think about it: You're just over hump day and want to decompress with a few coworkers after work. This email isn't an invitation to buy clothing or jewelry; it's an invitation to find out what the color of the year is. 81 Fun Email Sign-Offs To Try | Indeed.com By sending an email at the right time, Warby Parker increased its chances of this email getting opened. Additionally, when a brand name is combined with negative words like "phishing" or "scam," people might open the email much more urgently so they can learn how to avoid running into the issue being discussed. So, what does it take for someone to actually open an email? hbspt.cta._relativeUrls=true;hbspt.cta.load(53, 'c706e2ec-2e42-4977-a207-44505d19f1fe', {"useNewLoader":"true","region":"na1"}); Before we get to our tips, let's go over some fundamentals of what makes a great subject line. What does your audience want to know, but might be too embarrassed to ask? Holidays are a great time, especially if youre in sales. This subject line from EF Tours has tasteful use of a quirky emoji, coupled with a sense of urgency from a time-bound sale. (HubSpot customers: Learn how to A/B test emails in HubSpot here.). It starts with a quick reminder that a free PDF is here. Then it shares the title of the PDF. Due to the company's nature and creative audience, the fire emoji in this subject line draws the eye without feeling desperate. Here's a great example of how personalization goes beyond the email recipient's name. Valentine's flowers & more for them. As an email geek myself, this subject line matched my interests and piqued my curiosity. Indeed, Dezeen doesnt have to write a subject line at all, because its readers do it for them. "Uh-oh, your prescription is expiring" Sender: Warby Parker Learn how to write the perfect sales or marketing email subject line with the help of successful examples. Make sure your email subject line does not fall prey to one of these pitfalls: Shane Snow, author of Smartcuts: How Hackers, Innovators, and Icons Accelerate Success, sent out 1,000 emails to high-level executives from Fortune 500 and Inc 500 companies to examine the question: Which is better: using short, quick subject lines or long, specific ones?. knows that, and by mentioning Tullamore by name in the subject line in tandem with an offer, no less it caught her attention and piqued her interest. In addition to being short and sweet, your Subject line should also be interesting enough to pique recipients' curiosity. And when your eye prescription is expiring, it happens to be an excellent time to upgrade your glasses. If you liked this blog post, definitely check out our free training on how to maximize your workplacefor remote workers! By sending an email at the right time, Warby Parker increased the chances of their email getting opened and included a relevant call-to-action about getting a glasses upgrade, too. Now that weve gone through our best practices, lets review the steps to creating good email subject lines. Its simplicity and trendiness ensure that youll want to open the email. This may seem like an obvious subject line, but that's what makes it just right. Humor on the subject will be more powerful if done correctly. ", Asking a question in your subject line can also draw readers in especially if you're asking a question you know is relevant to your recipients' buyer persona. What we like most is the second part: "Yeah, we said it." Don't do that! Asana effectively appeals to a wide range of potential users and buyers with this subject line. As a social distancing precaution, you likely used delivery services instead of going out and getting food on your own which means that you were effectively living at home 24 hours per day, seven days a week. Best of Groupon: The Deals That Make Us Proud (Unlike Our Nephew, Steve). No matter what they say, people do judge emails by their subject lines. So, aside from taking my breath away, what do you do for a living? 1,750 points for you. (Just be sure that the contents of your email have something worthy of that subject line.). Just like with blog titles, using numbers in your subject line is an effective email marketing best practice. Plus, it increases clickthrough rate: In fact, research has shown that emails that included the first name of the recipient in their subject line had higher click-through rates than emails that did not. laughing out loud. It's both phrases together. Questions or statements? 101 Great Back In Stock Email Subject Lines Ideas ", "If you can make a pun, include a social reference, or even just a familiar phrase, itll catch peoples attention. I ought to complain to Spotify for you not being named this week's hottest single. That's pretty hard to do in just a few words. "That was nice". Here are great examples to nail your sales subject line: A cold email is an email sent to someone you may not know for the purposes of marketing, networking, sales, or other outreach promotion. For example, you might try the following: Are you making these SEO mistakes? or Do you know what your website is doing wrong?". . They are usually direct and speak to a specific benefit your audience will gain by opening the email. "Interested in Exploring Job Possibilities with You". Similar to Warby Parker, this subject line makes use of urgency. This concept keeps the customer relationship alive and coming back for more if the email marketing is done right.